10 things you can learn from bad copy

Writing your own copy isn’t easy, but it can be done well if you put a little effort into building your writing skill and optimising the process.

Tips from Cosette Jarrett on KISSmetrics: The story makes the writing, a sentence should make its point then stop, dscriptive words don't always help, audience matters, copying isn't cool, information should be structured well, a picture is worth a thousand words, grammar matters, it's best to avoid hyperbole and cliches, and check for flow and consistency.

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