YOU NEED A WRITER

Much as we like to think otherwise, we cannot do all our thinking through stories. Neither can we generate meaning – macro, mini, whatever – through stories alone; nor take stock. Maria Tumarkin writes about storytelling for Inside Story. #narrative #storytelling #stories

Maria Konnikova, writing for the New Yorker, tells of two academics interested in content sharing. They found two features predictably determined an article’s success: how positive its message was and how much it excited its reader. And among six things you need to get your voice heard is the quality of the story. #content #stories