The psychology behind writing tips

Early this month Josh Bernoff wrote a post about ten writing tips.

It went viral because they were good tips. And because he included important advice: changing your writing habits only happens when you understand why you do what you do.

Bernhoff later posted on what he learned about creating viral posts.

Candour, he says, is the opposite of bullshit. Candour is truth presented with integrity, plainly and without deception.

“I’d rather get a reputation for consistently useful content than rush in to monetise a single post and alienate my audience.”